E-Commerce is thriving worldwide. Right now (2020), it accounts for 14.1% of all retail sales but expected to reach 22% by 2023. Every business, small or large, is either already online or is planning to go digital. New ventures are surfacing every day contributing to the growth and hence competition.

Just setting up your own website which displays your product is not enough. It takes a considerable amount of time and planning to have an online store that actually sells. If done correctly, your sales from the online store can easily surpass your shop sales, because of one simple reason that now your audience has grown to be the whole world.

The most important thing to keep in mind is that your site is your online profile that is communicated to the individuals who are searching for whatever you do. What this means is that your online presence should be attractive enough that people click on your brand link instead of your rivals.

So what should you do in order to make your online store stand out from others and help you in increasing your revenue? Do the following.

Be Precise

When a visitor searches for a particular product or service, he/she wants clear answers, not some vaguely proposed solutions. There is a lot of difference between writing about something for the sake of filling the page and writing in order to sell. Precisely explain your product or service, what it does, and just put the relevant information on the page. Explain how the product can solve the problem which the user wants to be solved.

Avoid putting a bunch of junk information that confuses the user. The visitor will ditch your website and find the one which gives him direct answers.

Be Simple

Don't you detest those business sites where you need to look hard for the information that you are looking for? For instance, not being able to find contact details or address to contact the business. Doing so might lose a potential customer because. The basic and time tested principle is to keep it simple.

Make all necessary information easy to locate on each page with the goal that your site's visitor can without much of a stretch be driven towards being a client. Show your most important data such as contact details, check out options, Add to Cart, etc at a noticeable place.

You do not need 15 pages of data to be effective. All you require is Home Page, About Page, Product/Service Page, Contact Page, and Blog Page. Simply keep it basic and direct so that whatever the intention of the visitor may be, be it to get information or to purchase a product, should get that easily. A great rule of thumb is to follow the Three-Click Rule, which essentially means that from arriving at your homepage to the final check out, the visitor only needs to click three times. Obviously this is not a hard and fast rule but the underlying message is to make your site as simple as possible for visitors.

You may also Like to Read: Guide to Build the Perfect Ecommerce website for your Startup

Be More Engaging

Do you remember the times when everybody had those static Geocities sites that looked exactly the same? Can you imagine there are a few organizations that still have those sites? Who will take a business seriously that has a site that does not look current and makes them think whether the business is still operating at all? No one. A site that looks old will get abandoned for a superior looking site.

Time has changed for the better. Now your site should be built with such uniqueness that it grabs immediate customer attention. If your website is able to attract visitors but they don't stick around, it won't serve your purpose. To engage customers and make them stay on your site for long, you will need high-quality content that adds value. The customer's attention time span has shrunk and you only have a few seconds to grab their attention.

Be More Social

Social media has taken the internet by storm, as the latest stats from HuffingtonPost shows that Facebook has nearly 2Billion active users. This means you need to promote your business on social media as well. Look at all these big brands i.e Coca-Cola, Mcdonald's, etc, they have a very active social media presence. People spend most of their digital time on social media and very little time visiting the actual website.

You need to take advantage of this trend. Have your business pages on all the main social media sites i.e Facebook, LinkedIn, Google+, etc. Do regular posting on them as well. Share your special offers and discount, reply to comments essentially you need to make people realize that your business is alive and active.

Conclusion

Your site is your salesman that has the potential to pitch to thousands of individuals every day. The objective of your site ought to be consistent sales, profiting even while you rest. All this information can be overwhelming if you are new to eCommerce, in that case leveraging the help of a professional web development firm with extensive experience in eCommerce web development can not only save you money but your precocious time. Let the professionals take care of your online brand and you focus on business strategy and product/service improvement. If hiring a full-fledged firm is not an option for you, you can also utilize some online tools to get the results you want. Here is a list of some great growth hacking tools compiled by OptiMonk. OptiMonk is an onsite retargeting tool that can help you gain and keep your visitors.