Comscore recently released its Global Mobile Report and it contains some very interesting insights into Mobile phone usage statistics. In this  Report, Comscore used mobile and multi-platform data to highlight demographics, content categories, and brands that are shaping the digital landscape. There are a lot of very key aspects highlighted in this report and online marketing managers can use this info to shape their future strategy.

Comscore analyzed major 12 online markets including the USA, China, India, and the UK to compile this report. Here we are going to look at some stats that we find very interesting:

Time Spent Online

The most important finding is that now people are spending over half of their digital time on their mobile devices. In India, this figure is about to 86%. This number will surely go up as more and more people are getting access to the internet around the globe. Social media platforms are the busiest places followed by entertainment.

Pro Tip:

Make sure your website is mobile-friendly and responsive. The time is not far when all of the traffic will come from mobile devices. All the big brands have already started to implement this strategy, they have very responsive and engaging mobile sites. This article from HuffingtonPost explains pretty nicely all the things that you should consider while designing your mobile site.

Apps Consume Most of Online Time

Smartphone usage statistics reveal that people spent 90% of their mobile time using apps in 2019. With the exponential increase in Mobile phone usage, there has been a revolution in app development. Developers have made apps so simple to use and navigate that people prefer them over the website.

Pro Tip: This is the perfect time for you to invest in app development for your online product or services. It will not only increase user engagement but at the same time, it will help you build your brand. Being an app icon, you will always be in view of your user.

Mobile Only Audience is Growing

There is also an increase in the mobile-only audience. In most developing countries, people can't afford laptops and desktop but usually have smartphones. This trend is growing in 2020 as around 73% of users from India are mobile-only.

Pro Tip: If your target audience is from these countries make sure you have a mobile-friendly website, which loads better on some old smartphones as well.

You Might Like to Read: Best Social Media Marketing Tips 

Females Are More Likely to be Mobile-Only Users

Comscore also found out that the percentage of mobile-only users is higher for females than males. Except for India, all other countries showed that the mobile-only users are mostly female.

Pro Tip: Your online marketing plan should take this finding into account. Make sure your marketing plan has appeal for both male and female users. This great piece by Forbes highlights very practical approaches to gain more female audience.

Social Media is the New Norm

This should not come as a surprise, most of the online time spent is usually spent on social networking sites i.e Facebook, Twitter, etc. Almost 78% of the online time is spent on these sites.

Pro Tip: Set up your business page on all popular social media platforms. Design beautiful cover photos and make regular posts. You should be seen as active on social media. Try to share insights into your company culture and work environment. This will help you build brand trust. Here is a very detailed guide that will help you get started.

Mobile Purchasing is Increasing

Mobile phone usage statistics are mind-blowing. Website's traffic coming from mobile phones has outnumbered that of laptops and desktops. More than 50% of e-payments are now done through mobiles. As most of the financial institutions are now offering their services through apps to their mobile customers, this has made it extremely easy for buyers to perform a transaction from their mobile. In fact, 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.

Pro Tip: Your online store must be optimized for mobile transactions. Make sure you have included enough mobile payment gateways to cater all of your visitors. Your checkout process should be very simple and well organized.

Amazon is the Favorite

Amazon's share in the eCommerce marketplace is at a staggering 38% in 2020. Its share in the US marketplace alone is around 50%. As one of the oldest online stores, Amazon has proved itself to be a reliable alternative to physical shopping.

Pro Tip: If you are in a product-based business, it might be a good idea to sell your products on Amazon as well.

You Might Like to Read: Guide to Build the Perfect Ecommerce Website

Facebook Dominates the Online World

Despite being started in 2004, Facebook has completely changed the online networking. Now it holds the place of the trendsetter in the online world. Facebook usage for the mobile world dominated almost all countries. Mobile usage stas show that almost everyone (98.3%) having smartphone use Facebook.

Pro Tip: Facebook allows having a separate page for your business and brand. Set that up and input all the information regarding your business. Keep your audience fed up with regular posting. The key here is the paid promotion that Facebook offers. You can choose your target audience, their age group, interests, etc. If done correctly, you can gain quite a number of visitors in a very short time.