Do you own an eCommerce store but are not earning as well as your competitors? Don’t worry as it is something that every store owner has experienced at least once. Remember, sales are not down to chance or fate as some people may like to believe. Instead, sales are down to business strategy.

Unfortunately, eCommerce store owners think that after setting up an eCommerce store, they will automatically start seeing an increase in their sales. It is not the case, as sales or conversion rates depend a lot on your web design. In other words, setting up an eCommerce store is only the first step.

You need to ensure that your eCommerce store has a professional web design and friendly user experience. Furthermore, you must invest in search engine optimization (SEO) and other forms of marketing. But without a quality web design, no matter how much traffic you generate, they will not go through with the purchase.

Therefore, a professional web design is a must-have, and it is something that any web design company in Toronto and elsewhere will agree to without having any objections. Let us review the latest web design tips that can help improve your conversion rate. These tips are selected based on best practices, our experience, and consumer feedback.

Latest Ecommerce Web Design Trends to Improve Conversion

1. Update Content Regularly

You must keep publishing new content regularly on your store. We recommend setting up a blog section where you can upload product news or the latest happenings from your industry. The blog is a tried and tested way of improving user experience, increasing web traffic, and bringing more sales. Remember to include product links in your blog posts.

2. Loading Times

There are numerous studies that focus on the importance of a website’s loading time. A recent study shows that 47% percent of users don’t wait longer than 2 seconds for a website to load. So, if your eCommerce store takes longer than 2 seconds to load, you have already lost 47% of potential customers to your competitors. Irrespective of whether you hire a web design company in Toronto, Dubai, or elsewhere, the first thing that they will focus on is improving your loading time. It is how critical loading times are nowadays. As internet speeds are improving globally, the consumer demand for faster loading times will increase further.

3. Improve Site Navigation

If users have trouble navigating the website, i.e. finding the desired product or information, it will harm your conversation rate. If your goal is to increase product sales, ensure that users can easily find the products. If the goal is branding or email subscriptions, place the relevant information where visitors can see them. For example, place your email, contact information, or subscription forms on the most visited pages.

4. Optimise for Mobile Phones

Handheld devices such as smartphones and tablets now account for the majority of website traffic and online sales. Therefore, it is imperative that your website is optimized for such devices. eCommerce platforms like Magento have built-in features that ensure your website is mobile-friendly without the need for additional customizations or coding. Modern analytic tools allow you to assess the source of your website’s traffic. It will allow you to determine where to start first. You can check if your eCommerce store is mobile-friendly by clicking here.

5. Invest in SEO

Without implementing an effective eCommerce SEO strategy, you will fail to generate worthwhile traffic. Therefore, ensure that your website is ranked on top of Google’s first page for all primary and secondary keywords. Once your website’s ranking improves, the conversation rates will see a boost. However, don’t go for ‘keyword stuffing as it can demote your website and even ruin the user experience.

6. Call to Action Buttons

The final step is the effective placement of call to action (CTA) buttons. You don’t need to place CTAs everywhere on the website. Instead, opt for balance. How to do this? There is no other way instead of testing. You need to continuously test (A/B Testing) where the CTA is the most effective and drives the maximum conversions.

7. Colour Scheme

Another thing you must keep in mind is the colour scheme. What colour scheme resonates with your target market is not something you can answer in the first go. Instead, you will need to do A/B testing to determine the best colour scheme. Do not opt for a colour scheme that makes viewing the content challenging.

8. Checkout Process

Try to reduce the checkout process to minimal steps. No one likes to go through multiple steps to buy their desired product. Instead, if possible, opt for a single checkout process. It will boost your conversions.

9. Show Customer Reviews

Lastly, you need to show off your customer reviews in the right places to encourage customers to go through with the purchase. You can upload customer testimonials or textual reviews on the product pages or even the home page.

Conclusion

With the help of the above tips, you can improve your eCommerce store’s conversion rate. Remember, all this takes time and effort. Therefore, don’t be frustrated if you don’t see an increase in conversions even after improving loading time or placing CTAs. We can guarantee that you will see you hard work pay off soon.