Digital marketing has created a lasting impact on corporate trends. It has changed how companies interact with stakeholders and conduct their core activities, like marketing.
If you have not invested in virtual marketing for your company, you may be losing out on a great opportunity. A business that doesn’t embrace digital marketing in this era also limits growth opportunities for itself.
Here are the impacts that digital marketing creates on a business:
- It helps to understand what channels bring sales for a company
- It allows the company to find customers they never interacted with, using SEO services, etc.
- It enables to establish an online presence
- It provides tools that help a company target their potential customers
- It allows them to personalize the brand and communicate well with prospects
The global acceptance of digital marketing doesn’t go unnoticed by the experts. In fact, marketing prodigies state that companies who omit jumping onto the virtual bandwagon will face massive failure in the next few years.
Middle East regions like Dubai have been one of the forerunners in this domain. Given how digital marketing is growing in the UAE, it is crucial to learn about the best agencies working in the region.
Statistical Evaluation of Digital Marketing in UAE
Following the suit, the United Arab Emirates has also witnessed a wide-scale acceptance of digital marketing. The total population of UAE is 9.83 million, of which 18.38 million mobile connections emerge. With this, 187% of the population is penetrating the digital arena (Hootsuite).
The platform (Hootsuite) further states that 9.73 million people in the region are Internet users, whereas active social media users in UAE are 9.73 million. In the region, people are spending over 7 hours per day on the Internet. Meanwhile, they spend about 2 hours and 57 minutes on social media.
Top Digital Marketing Agencies in Dubai
Dubai is emerging as a technology hub in the United Arab Emirates. Currently, there are more than 853 digital marketing agencies in the UAE if we ignore the mainstream and public relations companies that are also providing digital marketing services.
Below, we have listed 5 best digital marketing agencies in Dubai, according to their reputation and client services:
1. Nexa
Since its launch in 2005, Digital Nexa has worked with a host of top international brands. These include Hilton, ID Design, Al Rostamani Group, and TDIC.
The agency provides a range of digital marketing services. These include social media management, website design and development, email marketing, search engine optimization, and much more.
The company also won the MENA Search Award in 2017 for its exclusive position in the region. It has a wealth of experience with its management team, which includes people from professional backgrounds. It also co-hosts the Dubai Eye Tech Talk show every week.
2. Cacti Media
Cacti Media is a full-service advertising agency that comes to the virtual field with well-developed armor. It was founded in 2003 and stood to be one of the oldest digital marketing companies in Dubai. This fact also speaks for its experience and success.
Some of its notable clients include MBC, Masdar, and Al Naboodah. The agency employs full-time staff that works round the clock to deliver creative solutions to clients. They have worked with people from different categories, making it one of the well-reputed companies in the industry.
3. Traffic Digital
Dominic Gothard, who serves as the CEO of Traffic Digital, has worked at his best potential to take the company on the leading fronts. They have gathered a wealth of advertising experience at their helm due to their constant presence in the field.
It functions from offices in Jeddah, Dubai, Riyadh, Karachi, and Cairo. Some of its well-known clients include Etihad, Chevrolet, Deyaar, Sharjah Tourism, Centerpoint, etc.
They have offered a range of services to these clients. With names like Unilever and Vimto on its badge, Traffic Digital has surely attracted a significant number of eyeballs in Dubai.
4. Glimpse
Glimpse is an award-winning digital marketing agency that has professionals from advertising and marketing working for itself. It provides award-winning marketing services to the MENA region.
It creates stellar PR campaigns, omni-channel marketing campaigns, digital development, and support for small to medium-sized companies. Currently, the agency is working with industry hotshots like Harley Davidson, Comedy Central, Samsung, Empire, and many more.
They know how to devise campaigns to increase sales and cost-effective growth strategically.
5. Blue Beetle
This is a team of ten digital marketing specialists in Dubai. It was established in 2008, and the CEO Mark Hirst has gone the extra mile to make the agency flourish in the digital landscape.
They have a range of clients including Property Matters, Nexus, Nikki Beach, and Plug-Ins. The company offers many digital services to its clients, enabling them to stay active on the virtual front.
Parting Thoughts
It doesn’t matter who you choose to work with on your next digital project, except you should be careful about their ratings. If you find clients raving about a company, don’t hesitate to call them up and discussing details.
Always work with people who seem to deliver promising results. Those making far-fetched claims are often bogus and scam. Use the testimonials, reviews, and your experience to pick one agency.