Social media has taken internet and internet marketing by storm. Any successful online marketing strategy is incomplete without proper social media aspects. As social media has made it surprisingly easy for companies and brands to interact with their target audience but at the same time it has now become a full-time job. You need to have a social media manager in your marketing team to cater for this. It is very easy for ....

Social Media marketing has emerged as a great tool to gain more audience. Every marketing campaign is focused on how much exposure or audience it will be able to get. Like old times every marketing platform was ranked on how much visibility it will be able to give to that specific product or brand i.e ads in the newspaper are significantly less expensive than the ones on TV because TV is able to give far more reach. ....

Marketing changes after an abrupt change in technology. The advent of digital media and smart devices attracted the users, thus the medium of communication for marketers also shifted. The recent era is dominated by digital platforms that’s why ignoring them may prove to be a greater sin for business owners. The need for digital marketing in Dubai is also on the rise. With a population of about 9.6 million, the Emirates ....

As of April 2020, there were 4.57 billion active Internet users. A new digital 2020 report report published by We Are Social and Hootsuite revealed that there are 3.8 billion active social media users today. This equates to about 50% of the world’s total population. In UAE, there are 9.73 million (98.98% of the total population) active social media users. These statistics show the potential that social media have and ....