The front page of a website is the face of an organization or business. A website is created for achieving certain goals and targets. For example, merchants want a robust product display on their eCommerce website, whereas bloggers want to portray information in a more professional way. In either way, the end goal of a front end design is to attract users to take interest in the content. This makes web designing a significant element in developing a website.
Developing a website is about its basic infrastructure and foundation, whereas designing is about the decoration. Just like the way you spend a lot on the interior and exterior of your home or office, the websites equally needs to be renovated by experts. Because it is the front end which, represents your business values and interacts with the end consumers.
If your targeted audience is not attracted to your website then the entire effort of developing a website and promoting it on different platforms seems to be useless. So, make a plan, design for higher conversions, and take a leap towards your success with these amazingly effective tips and tricks.
#1. Add a Blend of Modernism
The internet users are becoming more and more modern by exploring websites around the world of difference niches. They have a perception of a web design of every online business, including the older looks and the recently designed pages. So, to grab their attention, you need to blend a potential design in a way that looks young, fresh and modern.
These days, a modern design is all about simplicity. You can relate to the colorful designs back a decade that was stuffed with news sliders, images, and multi color boxes. Those are no more in practice. The buyers visit the products and landing pages straight away and don't bother to see anything extra. So, adopt a minimalist design for better results. A reliable web design company in Dubai that is working on different projects is well aware of the latest trends and techniques to blend your website in modernism.
It demands professional designs to try making different styles and patterns that revolve around the central theme of a website. For example, a kids garment shop is likely to be more colorful than an accountant’s website. In the same manner, the website dealing in executive suiting may need a simple design with the modern typography and features. It all depends on the skills and expertise of a designer as how he evaluates your business needs and decide a perfect design that portrays your products in a fascinating way.
#2. Add Impressive Images and Videos
The addition of images is a must-have design element. But, these need to be captivating. The eCommerce websites are designed for grabbing users’ attention in a glance, whereas bloggers need impressive imagery to create a visual context for the entire website. It is mandatory to incorporate visuals that are high in quality and relevant to a product or topic.
#3. Try Creative Typography
The usability of a web design depends on its readability. The users start scanning web pages the moment they land but ignore it soon if they are unable to read the content. The selection of typography matters the most when you need to communicate something in words. The text size is also a significant part of making web pages readable.
It is interesting to note that online users enjoy the implication of different typography. Set a unique style for headings and titles, and choose an opposite one for the body content. And, it will look amazing.
#4. Inject Purposeful Animation
There are plenty of animations that are added to the web design on the basis of a purpose. It can be a moving image or sign for increasing sales or readership, informing users, or highlighting a key issue. The animation is becoming an integral part of web designing for its intriguing effects on the users and making them stay for longer. Their stay can ultimately help you achieve a purpose and your company goals.
#5. Make Better Use of White Spacing
The online buyers tend to scan the front end of your website and dig deeply when they find something interesting. White spacing plays an important role in making the design easily scannable. It is the white space that differentiates a title from a product name, and its description. The inclusion of white spacing makes a web page appealing and soothing for the eye sights. It serves as a relief in scanning and reading through the text.
The consumer scanning behavior changes with the passage of time, but the F-shaped content structure is still in practice. It requires webmasters to curate content in a way that shapes an F letter. A small paragraph that is followed by bullet points creates enough white spacing to make the text readable.
#6. Avoid Complications
Unique and distinct designs are admired the more. But, most of the times, in pursuit of going out of the way, we add complications to the front end. in the web world, everyone aspires to lead the market and come up with an appearance no one else has ever tried, and it often results in an overly optimized web design.
If you are committed to delivering something new to your clients or users, make sure you do not lose on the usability part. Keep the understanding of your common user in mind and imagine how he will perceive your creative design. A complex feature may do harm rather than doing anything good.
#7. Pursue a Professional Makeover
Being a designer, every design and its variation may mean professional to us. But to examine, the professionalism of the front end, you have to be skeptical and evaluate users’ perspective. You add captivating images, set color patterns and typography, and implement animations, and get it published without a third person opinion.
Before starting on a design, imagine how you want the design to be a professional one. Today, even a layman knows the basics of well structured and friendly design. A minor flaw or immaturity may lose potential buyers.
Final Thoughts
Front end design require professionals to pay attention to every detail that may entice a user and help him understand the nature of business at a glance. It is not a one-off job where you design once and that remains effective for years. The change in technology increased number of users, and expanding your business reach may create more challenges for the designs, that compel you to keep on tweaking the front end of your website. With the above tips and tricks, you can easily tackle down designing a better front end.