According to Huffingtonpost Magento is the most flexible and widely used e-commerce platform and since it is open source, it boasts a host of functionalities that make your work even easier. Learning to use a new platform is not an easy task and Magento provides many different tools which require proper understanding to utilize effectively. However, Magento is open source, which means the source code is available to the community for modifications which has led to the development of many different extensions which have facilitated in the completion of almost any type of task.
This has greatly aided Magento to transform into a globally accepted ecommerce platform due to its adaptability to cater to the needs of any kind of user and functionality. Ranging from managing your storefront to the shopping cart and email reminders, Magento extensions are available to perform these tasks. However we have listed out these 6 Magento extensions that are highly versatile and form a core of any online e-commerce store.
1. Metrilo
Metrilo translates analytics related to your website into readable reports. These statistical analysis can be used for future planning. Data is gathered over a set period of time on whose basis reports are generated. It is also an effective extension to identify different customer groups, such as those which will make big purchases, repeat customers and customers which abandon site.
Metrilo provides analytical translation capabilities which allow you to understand site data systematically and take action accordingly. Customer profiles and groups can be generated to find out which are more frequent and improve user experience.
Supplying analytical and customer identification features, Metrilo is a helpful extension for your ecommerce store to both categorize customers and optimize store accordingly.
2. One-Step Checkout
As more and more people around the globe are leaning towards online shopping, It is becoming much more important that you facilitate your customer in every possible way. Facilitating a customer during checkout process is critical to secure the final part of online transaction and can be achieved by a number of ways such as requesting only critical details and keeping the process streamlined and fast.
Developed by FMEExtensions, the One-Step Checkout is compulsory for your ecommerce store since it streamlines the overall checkout process and enables customers to complete the process efficiently and accurately. Through One-Step Checkout, cart abandonment issue can be significantly reduced, customers have fewer time to rethink their purchase and drop out midway during checkout and enhances the overall user experience, which leaves the customers with a sense of satisfaction and a respectable reputation about your online store.
3. WordPress and Magento Integration
WordPress is favored by many e-commerce stores to manage their blogs since it is the perfect way to interact with viewers on a personal level, answer their queries and promote their products and services. It lends both authority to your brand to a new deciding factor in its niche and boosts the trust factor that potential customers search for before purchasing.
Developed by FishPig, the WordPress +Magento Integration is the perfect answer for those ecommerce stores that utilize both platforms. The plugins boast cross platform compatibility and there is no need to adjust either of the themes to resemble each other as the WordPress one looks similar to the Magento theme. The products being marketed on your store can be directly linked to the content you publish using WordPress, which adds an excellent correlation between both and facilitates customers to navigate directly to products and services rather than manually search it.
Being the perfect solution for online stores which utilize a WordPress blog to promote their products and services marketed using Magento, it is a must have as blogging is a fundamental aspect of any marketing campaign nowadays.
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4. Smile.io
A happy customer is the best customer, and Smile.io works to do just that. It is a customer loyalty rewards extension which offers incentives to different customer groups, depending on how it has been configured.
A program to offer redeemable points to customers for completing certain actions such as signing up, leaving feedback or social media shares can motivate them into more purchases. As a result of having satisfied customers, it is obvious that they will refer more people towards your store and post positively on social media.
Above all, a VIP program can be initiated to allow potential customers to achieve a higher hierarchy by completing more tasks to redeem more points.
Smile.io improves user experience by returning their input with points which can be used in the store for purchases or any other function you have set. This way, they are motivated to continue being a part of your ecommerce store and it promotes brand loyalty.
5. Yotpo
Customer feedback is among the greatest ways to market your product since prospective customers always check reviews before purchasing products or services. They are convinced to a greater degree by the reviews of another customer who has purchased what is being offered and tried it.
Yotpo enables customers to submit their reviews on your ecommerce website, which promote your brand and allows you to attract more customers. It is optimized for mobile platforms, on which the majority of online viewing and transactions are made which therefore allows more customers to leave reviews.
It allows you to convert the feedback left by customers into ads which can be posted on social media for marketing campaigns. Yotpo supports rewarding customers that leave reviews through coupons whose terms and conditions can be modified as per specifications.
Yotpo is an integral part of gathering customer reviews by permitting customers who test products and services to leave feedback and for you to both reward them and incorporate their reviews into your marketing plans.
6. Zendesk
Managing multiple ecommerce stores can become a complicated task and Zendesk is designed by keeping in mind the problems which arise and it supplies solutions to facilitate the process. It can be integrated with your ecommerce data to allow management of customer feedback from a single place even if there are multiple online stores powered by Magento.
Zendesk features include visualization of data according to priority, such as billing and shipping before reviews and such. Moreover, the Zendesk support panel can be utilized by any number of people managing your ecommerce store to resolve queries and also manage tickets.
Helpful Extensions for You and Your Store
Ranging from examining analytics to improving user experience, you can choose the above extensions to streamline processes involved in managing your online store without compromising functionality. By enabling these Magento extensions, you can be sure to have your work cut out for you and reap maximum benefits from minimum input.
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I have used Metrilo, and I would say that this tool really helps me in planning different campaigns w.r.t. to the available data in a very sorted form. Recommended tool for Ecommerce stores especially for Magento.